Dear, Klairs

Building Brand Awareness in Russia

Influencer Marketing

Founded in Seoul in 2010, Dear, Klairs is a skincare brand focused on effective, gentle solutions for sensitive skin. The brand is built around thoughtful formulas, sustainability and a balanced approach to skincare.

Visual Content

Brand Management

Copywriting

03/ Sales Growth

We attracted new customers by highlighting the functional benefits of Klairs skincare and its focus on sensitive skin.

01/ Brand Awareness in Russia

We expanded the brand’s presence in Russia by communicating its commitment to sustainability, ethical beauty and sensitive-skin care.

We strengthened consumer trust by communicating the brand’s core values: gentle skincare, effective formulas and thoughtful product development.

02/ Positive Brand Image

Content Adaptation

Editorial Special Projects

We created a series of editorial projects with leading beauty and lifestyle publications. The content focused on functional skincare — what it means, why it matters and how it differs from conventional routines. The goal was to establish a clear positioning for Klairs and challenge common stereotypes around Korean skincare.

3

Brands

Boxes Produced

1,500

SOLD OUT

Within 1 Hour

We partnered with Flacon Magazine on a multi-brand beauty box: F x Dear, Klairs + I’m from + By Wishtrend.

The Box
Everyone Wants

Media Support

We secured product placements in beauty selections across leading editorial platforms. The strategy covered the full product portfolio — from bestsellers and core lines to daily sun protection.

Peopletalk

10 Best Facial Sunscreens
for Everyday Use

Beauty Festival

To increase brand awareness, we integrated Dear, Klairs into an offline beauty event by Flacon Magazine, giving visitors the opportunity to discover and experience the brand’s products.

Influencer Marketing

We activated beauty creators to introduce Dear, Klairs skincare and makeup products to their audiences through authentic product experiences and recommendations.

600,000+

50,000+

Average Monthly Reach

TikTok Creators

200,000+

Telegram Channels

Average Monthly Reach

300,000+

Instagram Creators

Average Monthly Reach

Monthly Brand Reach

x3

Sales Growth