Dear, Klairs

Building Brand Awareness in Russia

Influencer Marketing

Founded in Seoul in 2010, Dear, Klairs makes gentle, effective skincare for sensitive skin. Its approach rests on carefully developed formulas, sustainability and a balanced take on skincare.

Visual Content

Brand Management

Copywriting

03/ Sales Growth

We won new customers by showcasing the functional benefits of Klairs skincare and its focus on sensitive skin.

01/ Brand Awareness

We grew the brand’s presence
in Russia by spotlighting its commitment to sustainability, ethical beauty and sensitive-skin care.

We built consumer trust around the brand’s core values: gentle skincare, effective formulas and carefully developed products.

02/ Brand Trust

We developed a series of editorial projects with leading beauty and lifestyle publications. The content explored functional skincare: what it means, why it matters and how it differs from conventional routines. The goal was to give Klairs a clear positioning and challenge common stereotypes about Korean skincare.

3

brands

boxes Produced

1,500

SOLD OUT

in 1 hour

We teamed up with Flacon Magazine on a multi-brand beauty box: Flacon x Dear, Klairs x I’m from x By Wishtrend.

The Box
Everyone Wants

We secured placements in beauty roundups across leading online media. The coverage spanned the full product range, from bestsellers and core lines to daily sun protection.

Peopletalk

Daily SPF, Sorted: The 10 Best Face Sunscreens for Every Day

Beauty Festival

To boost brand awareness, we brought Dear, Klairs to a live beauty event hosted by Flacon Magazine, letting visitors discover and try the brand’s products.

Influencer Marketing

We partnered with beauty creators to introduce Dear, Klairs skincare and makeup to their audiences through genuine product experiences and recommendations.

600,000+

50,000+

Average Monthly Reach

TikTok Creators

200,000+

Telegram Channels

Average Monthly Reach

300,000+

Instagram Creators

Average Monthly Reach

Monthly Brand Reach

x3

Sales Growth